I led the brand identity and expression while Typeform scaled their audience from small business to enterprise. We created a new identity and brand systems internally, from brand positioning to brand elements and guidelines.

We created a system for product visuals, that represented our new customer segments and turned these into broad mock brands and assets to use for marketing.

I formed the bridge between to product, to translate the brand into the product experience, looking design principles, onboarding, colors, icons, animations and illustrations.